Her Own Wings
In the heart of California's breathtaking landscapes, a passionate bird photographer embarked on a quest to capture the essence of avian beauty. Meet "Her Own Wings," an artist dedicated to unveiling the wonder of the feathered inhabitants that grace our skies. As her portfolio grew and her artistry flourished, it became apparent that her brand identity needed to soar to new heights, mirroring the elegance and natural allure found in her work.
Chanllenge:
A passionate bird photographer based in California, approached me to revamp her brand identity. The existing identity did not effectively represent her unique style and love for avian photography. The challenge was to create a brand identity that captured the essence of her work while reflecting the beauty of the avian world.
Solution:
My approach was to design a brand identity that combined elegance and natural beauty. I focused on creating a responsive logo that incorporated a hand-drawn bird icon and a classic serif font. Additionally, I developed a color palette inspired by nature, with shades of green and purple that would resonate with the brand's core values.
Results:
The revamped brand identity successfully captured the spirit of Her Own Wings' work, providing her with a strong visual presence that aligned with her artistic vision. The new logo marks were versatile and responsive, adapting seamlessly across various platforms. The combination of the hand-drawn bird icon and the classic serif font added a touch of sophistication to the brand's image. The green and purple color palette not only gave the brand a natural feel but also evoked a sense of calmness and wonder, echoing the world of birds.
Visual Elements:
Logo—The centerpiece of the brand identity was the responsive logo design. I crafted a hand-drawn bird icon, meticulously detailed to embody the grace and freedom of avian life. The choice of a classic serif font for the brand name added a timeless touch. The logo was designed to be adaptable across different media, from social media profiles to merchandise, maintaining its elegance and impact.
Color Palette—The color palette played a vital role in establishing the brand's identity. I selected a harmonious combination of deep green and vibrant purple. The green hue symbolized growth, nature, and renewal, reflecting the beauty of the California landscape where Her Own Wings captures her subjects. The purple added a touch of mystery and creativity, inviting viewers to explore the world of birds through her lens.
Typography—I chose a classic serif font for the brand name, aligning with the logo's aesthetic. This choice not only conveyed a sense of tradition but also lent a refined appearance to the overall identity. The typography was carefully selected to ensure readability across various platforms while maintaining a sense of elegance and timelessness.
The collaboration with Her Own Wings on their brand identity redesign was a fulfilling creative journey. Through strategic design choices, we successfully addressed the challenge of capturing the intricacies of avian photography while reflecting the brand's values. The responsive logo marks, with the hand-drawn bird icon and classic serif font, combined seamlessly with the green and purple color palette, resulting in an identity that exuded both sophistication and natural beauty.
The revamped brand identity has empowered Her Own Wings to present her work more effectively, connect with her audience on a deeper level, and continue her journey of capturing the exquisite world of birds through her lens. The success of this project is a testament to the power of thoughtful and inspired brand identity design.
“I contacted Bjorn looking to create a logo and brand aesthetic that would be the framework for launching my photography website. Bjorn spoke with me extensively as well putting together numerous rounds of visual and text based research. He gave me control of this creative vision while still inserting his own professional creativity into the project. He is very meticulous in his research process and makes sure he has insight into both who you are as a client and what your creative preferences are. Bjorn makes the process a collaborative effort, and we were able to quickly and efficiently zero in on a design that I absolutely love. I will be launching my website shortly, and I could not be happier with the professional feel his logo work and design suggestions gave my creative vision. I cannot recommend him enough.”
—Kristin Olson